Google's mobile ad network AdMob shared statistics as the network begins its first full year under the Google umbrella. Google says that AdMob is receiving 2 billion ad requests per day, a data point which has quadrupled over the past year. To put that in perspective, as of May of 2010, AdMob was receiving 10 million monthly mobile ad requests.
Google says "they receives more ad requests in a single day than AdMob received for the entire month of December 2007 (a growth rate of 30 times in just over three years)."
Here're a few quick stats on what's happening in our network:
- More than 100 million unique Android and iOS devices requested an ad each month, nearly doubling over the last six months.
- Rapid growth is global. Nine countries in the AdMob network generated more than a billion monthly ad requests in Dec.2010, up from just one country a year ago.
- The strongest regional growth in monthly ad requests over the past year has come from Asia (564%), Western Europe (471%) and Oceania (363%).