Google has announced a sample project on iOS and Android, that display AdMob Native Express ads in a feed. On iOS 'Swift and Objective-C' apps display Native Express ads in a UITableView, while the Android app shows them in a 'RecyclerView,' Google says.
"These samples address a common use case for monetizing apps with feeds or lists of content," adds Google.
Further explainng how Native Express ads work, Google said, these ads works well in lists of content for two reasons— first "impressions aren't counted until the ad is on screen, and enable preloading ads ahead of time," which help "optimizing scroll performance by making sure the ad is ready to be displayed when a user scrolls through the list," google said.
Second, advertisers also gain more control over styling ads, which allow them to create presentations that fit naturally with your content.
For more inormation, check out the iOS and Android sample apps on GitHub repos, and also you can watch the following two embedded video from the Mobile Ads Garage. In the episode 11 (first video under), you walks through the implementation for adding native ads into an Android RecyclerView. While episode 12, covers the implementation of native ads in an iOS UITableView, (is due out next week).
The second video below is a full play list of Mobile Ads Garage.