In a blog post over at Google Mobile Ads, Clay Bavor, Product Management Director, Mobile Ads just announced that AdMob mobile web publishers to should now make a move to AdSense, a specialized service for mobile web site publishers. As the AdMob support for older WAP mobile web sites will be ending on September 30.
Bavor said "For sites and ads made to be viewed on high-end devices (like iPhones and Android phones), the AdMob product will be around for a little longer, but we wanted to give mobile web publishers plenty of time to start the transition."
In simple words, the net result of all this is that "if you're an app developer, AdMob is your solution for monetizing, measuring, and promoting your mobile apps." And, "if you're a mobile web publisher, AdSense can help you monetize your mobile web content," and you can get started here.
"(If you're an AdMob advertiser who wants to reach users on WAP mobile devices, AdWords can help you reach hundreds of millions of users across the Google Display Network."
"We know that these sorts of transitions can cause our customers some extra work, but we are absolutely confident that by having products to suit the specific needs of app developers and web publishers we'll be able to offer the best technology and reporting, the easiest to use tools, the highest quality ads, and the most revenue possible," added Bavor.