Google Affiliate Ads for Blogger, a gadget that enables Blogger users to easily monetize their blogs through Google Affiliate Network and helps advertisers scale relationships with content blogs - today received a couple of enhancements include:
- "Additional advertisers: This program is now available to more advertisers. In order to participate, advertisers must provide a Merchant Center feed and consent through an email agreement.
- Additional categories of blogs: All Blogger users located in the US with an AdSense account can now sign up for Google Affiliate Ads for Blogger. Participating advertisers can see performance at the category and blog level via the 'Reports' tab in the Google Affiliate Network interface," informs Google.
In other Google news, the latest DoubleClick Search (DS) release today now includes the following new features:
- Change history provides details on changes made to an account, including user changes, inbound sync updates, and automated changes from the DS bid strategy system. Auditing search campaigns is a crucial business need for many advertisers. This feature makes auditing easier with the ability to sort on changes by user for a specified date range.
- Bid strategy change history let you know what target the change was intended to hit, how often bids are evaluated and, for target position strategies, details on why a change was made. You also receive guidance on how to improve bid strategy performance by discovering where settings like maximum keyword bid inhibit the bid changes.
- Filter by specific table rows: You can now choose the specific rows you want to see in a UI reporting table. Just select the check boxes next to the rows and click the Filter to selected button above the table. This allows you to easily chart any campaign, ad group, keyword, etc.
- Reporting stats for labels. Click the Labels tab in the left nav as you normally would to see a list of your labels, and you'll now see reporting stats. You can also download label reports to make it easier to share with others.
DS team also made improvement to the bid on low-traffic keywords. "For low-traffic keywords with no impression potential, we've reduced unnecessary bid increases. We now predict the correlation between bids and impressions. As a result, we differentiate keywords that don't have impressions due to: Low bids; No search traffic," explains DS team.
For the keywords in the "no search traffic" group, we're much less likely to increase bids in a futile attempt to get more impressions. This is beneficial because:
Now there is a much smaller chance of reaching the max bid on low-traffic keywords, which reduces the risk of high CPCs if an impression and click do occur for these keywords.
The bids of low-traffic keywords will be more stable, which will also result in better position control.
You can find more information about these features in this Help Center.