This blog post discuss how to choose the best fitting categories for your business listing as well as how to provide a useful description for Google Places listing.
- Adding useful descriptions of your business in the "description" field gives potential clients more info to understand what your business is about. You can also use this field to provide further guidance about the location of your business which might be useful in some cases where it's hard to find.
Keep the description clean and concise, so it's helpful to users and catches their attention. A series of repeated keywords or categories may turn off potential customers.
- Choosing appropriate and accurate categories, can better match your business listing to relevant user searches. Also, don't include location info in the categories field. If you would like to provide such additional info about your business, you can use the description field and, if appropriate, the service areas feature.
You'll be asked to choose at least one category from the standard list - just start typing in the categories field to see and choose the best matching and most specific category for your business - for any specific category, Google will be able to automatically determine the more generic category as well.
You can provide up to five categories for your business listing. After picking a standard category, you can add up to four customized categories. To add another category, just click on "Add another category" and an additional field will be triggered.
Put only one category per entry field. Entering more than one category into a category field isn't compliant with quality guidelines and could result in your listing being suspended and not appearing in Google Places. In case you find it difficult to find an appropriate standard category to start with, just pick a category that fits best.