Add a "Nofollow" Attribute on Widget Links and Unnatural Links to Avoid Penality, Google

Resolve issues with widget links or unnatural links by making sure they don't pass PageRank. Google refreshes Transparency Report for copyright removals.

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Google has long taken another steo to the links that manipulate a site's PageRank. To this end, the company has announced that it will penalize sites those distributes hidden or low-quality links embedded in widgets.

Google notes, that widgets those "contains anchor links to site that webmaster didn't editorially place and does not control" are considered as a violation of Webmaster Guidelines. Because these links are "not naturally placed."

Google notes, going forward when unnatural links are found on a site, webspam team may take manual actions, and site owners will be notfied through Search Console. Webamsters then would need to "resolve and request a reconsideration after the unnatural links in widgets are either removed or added a rel=nofollow."

"You can resolve issues with unnatural links by making sure they don't pass PageRank. To do this, add a rel="nofollow" attribute on the widget links or remove the links entirely," writes Google.

Once the widget links and or any other unnatural links on your site is fixed, and a reconsideration request is submitted, Google will review and notify you about whether it was successful or not, google writes.

Below are a few examples widgets violating Google Webmaster Guidelines:

Widgets violating google webmaster guidelines widget with hiden or unnatural links

widget with hidden or unnatural lniks violating google webmaster guidelines

For more information, watch this video below about widget links and or refer to Webmaster Guidelines on Link Schemes here.

Update: Google Transparency Report for copyright removals just received a new version after four years. Back in 2102, Google began disclosing number of removal requests from copyright owners for allegedly link to infringing content in Google Search results.

The report hasn't changed since then, today's refresh brings the following change:

  • examples of removal requests, similar to annotations added to government requests to remove content last year.
  • new Explore Data page, lets you search removal requests database with detailed list of reporting organizations, domains, and copyright owners.
  • explanation of copyright notice and takedown applied to Google Search.
  • In addition, other sections of the Transparency Report update as well:
    • added recent advances in surveillance reform, including the Judicial Redress Act and the EU-US Privacy Shield.
    • YouTube and Calendar added to HTTPS Report Card.
    • updated government requests to remove content section with data for 2nd half of 2015. The remove content reuquest Google notes, include for content on YouTube, Search and Blogger cited most frequently, wrties Google.