Category Archives: adCenter

adCenter

Microsoft Bing and Yahoo!'s search alliance now has a name of its own, called the "Yahoo! Bing Network." The ""Yahoo! Bing Network" is the combined search advertising marketplace made up of Yahoo!, Bing, and partner sites, like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network," Microsoft Advertising […]

Microsoft adCenter is experimenting to provide advertisers with "Longer Ad Titles to Promote Improved Click through Rates." This test is currently limited to US traffic on Bing and will soon be enabled on Yahoo! Search. In a blog post, Microsoft's posted, "We are currently testing longer ad titles for paid search advertisements on Bing with […]

August 2012 adCenter release comes with new additions in both the adCenter user interface and in tools like the Desktop and Microsoft Advertising Intelligence:Ad Rotation (A/B Testing). You can now set your ad rotation preferences for your paid search ads at the ad group level either "continue favoring ads, or request that ads be rotated […]

The new adCenter Agency Enablement features will make account management of adCenter campaigns easier and provides the ability to switch or add new agencies to adCenter accounts without losing account history. Advertiser, "will now have greater flexibility in managing agency relationships without losing any account or performance history. If you're an agency, we've made it […]

adCenter retired the Disapproved Ads and Keywords Tool (DAKT), as advertisers now have the "ability to easily find and take action on their Disapproved ads and keywords directly within adCenter's Campaign tab," informs Microsoft advertising.What was DAKT?"The Disapproved Ads and Keywords Tool was the tool that advertisers used before adCenter more conveniently surfaced Disapproved ads […]

The July 2012 adCenter release adds the Tablet support for Microsoft Advertising Intelligence (MAI) for Traffic, Keyword Performance, Search-User Location, Age Group & Gender.MAI already support smart phones. With this added functionality, you can "now know how much traffic is coming from a tablet device for particular keywords. Similarly, you can also analyze keyword performance […]

In the next few weeks, Mirosoft Advertising to its adCenter advertisers will made able an "Ad Rotation." adCenter Ad Rotation will be available at the ad group level where keywords connect with ad copy and you can choose between two ad serving options: "Optimize for clicks" and "Rotate ads more evenly," Microsoft posted."Your ads will […]

Microsoft is readying the final flavors of Metro style apps launch, as the company approach the release of Windows 8 release to manufacturing (RTM), "the catalog of Metro style apps continues to grow."In a blog entry, Dennis Flanagan, lead ecosystem outreach team said that like the Windows releases, these apps are currenlty in preview versions, […]

Microsoft Advertising announced an update to adCenter Desktop and Microsoft Advertising Intelligence Now Available in India.In the June 2012 desktop improvements, the release now includes enhancements for Desktop Advanced Search functionality in 2 ways:Revised interface to make searching faster and easier.Expanded search criteria components on the page.From the Campaigns, Ad groups, Ads or Keywords tab, […]