Kelley Myers over at adCenter community blog, Here at Microsoft we like to test things out—compare, iterate, noodle, and churn especially when it comes to bringing products to market. How we provide information online is no exception. I’m part of a team that is revamping how service and operational information is shared on the Microsoft advertising website.
So…to that end several folks here pulled together a bunch of articles, checklists, and videos to help our advertisers answer the question: where’s my ad? We call it a proof of concept (POC), but we’re fine with strawman, pilot, test site, or toe-in-the-water. You can find it at www.advertising.microsoft.com/go-live.
The POC came about because we also like user research—and according to research we recently conducted around the world we could do a better job of pointing you towards the right information at the right time. Whether it’s signing in, deleting keywords, or trying to sort columns on your reports—plus we’ve got some great ideas at how you can increase your conversion rates, combine campaigns and target your ads better. Add to that mix the multiple sites we own with differing log-ins…you get the picture—there is a lot of information in a lot of places.
Bottom line: we want to make it easy for you to advertise with Microsoft. We’re ready for your feedback, comments, and suggestions. Maybe you’re happy with the way stuff operates today, maybe you’re not. Maybe you’re a sophisticated user who isn’t interested in the mechanics, but you’d like to learn more about the strategy of search. Maybe you’re a small business owner who is doing it all on your own—site design, search advertising, lead generation, and marketing—and you’d like to see who else is successful and how they’re doing it. What information is important? What would you like to see?
Microsoft, adCenter, Online Advertising, Online Ads, Testing