August 2012 adCenter release comes with new additions in both the adCenter user interface and in tools like the Desktop and Microsoft Advertising Intelligence:
Ad Rotation (A/B Testing). You can now set your ad rotation preferences for your paid search ads at the ad group level either "continue favoring ads, or request that ads be rotated evenly into the auction."
"If you add seasonal ads, or if you want to experiment with the ad copy of underperforming ads, you should select "Rotate Ads Evenly" to get the ads in front of customers. Selecting "Optimize for Clicks" will predominantly slow ads that have the highest CTR," explains tina on Microsoft Advertising blog.
The default option will remain "Optimize for Clicks."
IP Exclusions (adCenter UI only) feature let you exclude an IP addresses/ranges of IP addresses that "are not bringing in the desired results for your business so you can optimize for higher ROI and benefit from higher quality leads coming from the search syndicated network."
To determine which IP addresses to block, take a look at your search logs to identify low performers.
Ease of Adding Multiple Match Types (adCenter UI only). You can now easily add multiple match types with a single click when both creating new campaigns and when making changes to existing campaigns.
Increase in Ads per Ad Groups from 20 to 50 is now available on adCenter Desktop too.
"If you try to import more than 50 ads from Google, you'll receive an error saying that the system will only import your 50 ads -- any ads beyond 50 will not get imported into the ad group and should be put into a separate ad group of their own," tina write .
An adCenter fix now allows users assigned to a Client Admin role to access all reports in adCenter -- specifically, the following reports: "Website placement performance; Publisher placement performance; and Search query performance."
Now when Client Admin users sign in, they will see the following reports:
Increased Website Exclusion Limits from 500 to 2000. Another feature that was added to adCenter UI last month, is now being added to Desktop.
"Our targeting is such that it only allows for either campaign level or ad group level settings. If you have both, we default to your ad group so the total is 2k (not 4k)," Tina said.
Disapproved Ads and Keywords Tool (DAKT) retired. Advertisers can now easily find their disapproved ads and keywords by clicking on the "Campaigns" tab in the adCenter UI, selecting the "Ads" or "Keywords" sub-tab, and then clicking the "Delivery" column to filter by "Disapproved".
Finally, Microsoft Advertising Intelligence upgrade now brings a cleaner, more user-friendly menu bar, a new welcome screen (with content that will update as new information becomes available), and a new "Give feedback" link.
You can download MAI here.