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Aug052011

adCenter Announces Ad Match Relevance Improvements

Yesterday, on Ausugst 4, Microsoft adCenter announced a significant enhancement designed to deliver higher-performing and more relevant impressions and clicks to advertisers. “The goal of this enhancement is to deliver higher-performing and more relevant impressions and clicks to advertisers invested in those match types.”

“Today, we will be making updates to our broad match and phrase match behavior. The goal of this enhancement is to deliver higher-performing and more relevant impressions and clicks to advertisers invested in those match types.

We suggest that you monitor your budgets to ensure your account is prepared to take on additional traffic.

You’ll also want to monitor bids to ensure you’re able to compete effectively for any additional clicks and impressions,” informs Ricky Poole over at adCenter blog.

[Source: adCenter blog]

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