The adCenter blog announced that —”we improved how we establish the quality and relevance of ads and landing pages in relation to the search user’s likely intent. This improvement will ensure that we maintain a high quality of ads and relevance to the Live Search user and is not a radical change, but an enhancement to our existing guidelines around relevance and quality. To ensure that we are delivering maximum benefit to the search user, we are doing the following:“
- Assessing the content of the ad and landing page in relation to the user’s likely intent.
- Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to both the landing page and the user’s search query.
- Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
- Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.
In addition to this blog post, refer to following resources to ensure that ads you submit in the future are of the highest quality.
Source:→ adCenter Blog
Microsoft, adCenter, Ads, Ad Quality Ranking, Improvement, Improved