AdBrite started selling banner ads on a cost-per-click (CPC) basis. Customers were already able to bid via CPC on search placements and text ads. Previously, graphical ads were restricted to CPM (cost per impression).
"AdBrite is committed to our advertisers' success," said AdBrite CEO, Ignacio Fanlo. "Allowing them to pay for performance makes sense. More than 90 million consumers visit AdBrite's sites every month, and our new CPC auction provides an effective and low-risk way for advertisers to engage them."