Ad Preview Tool in Bing Ads, assist you in verifying ad delivery status for a specific audience -- today the tool received a number of enhancements include: "a list of display language and publisher domains has been greatly extended, and the steps to access this tool have been simplified."
Besides reaching it from the Tools section within the Bing Ads user interface (UI), "now you can access the Ad Preview Tool directly at http://bingads.com/adpreview without logging into your Bing Ads account," Bing said.
Ad Preview Tool can help you verify the following critical standings:
- "Whether your ads are in good spots to catch clicks. A significant portion of clicks happen in the mainline and top of the side bar. Make sure your ads are in those spots by maintaining a good Quality Score and bidding competitively.
- Whether your ads have successfully leveraged new ad formats to attract clicks. As the Yahoo! Bing Network is offering additional ad formats, such as Long Ad Titles, the Ad Preview Tool helps you monitor the competition and optimize your ad copies accordingly.
- Whether your ads stand out from the competition. An effective way to pre-identify loyal customers is to reflect your unique business value and offers in your ad copies. For example, while many online retailers approach selling their goods with discounts, you may want to highlight your 100% satisfaction guaranteed policy, or free shipping offers," informs Bing Ads team.
Below is a list of extended display languages and publisher domains:
For those not aware of Ads Preview Tool, "As an online advertiser, you are locked in a competition to garner the greatest number of clicks possible from the marketplace and subsequently convert those clicks into customers and, hopefully, repeat customers. To win, you need all the tools you can amass to drive greater clicks and to verify what's currently going on in the click-share battlefield -- i.e. where Ad Preview Tools comes into the picture."