Advertisers will regurgitate any old tactic to grab attention then make up a new language to describe it. "It's been done" is a common refrain. To that advertisers say, "So what? It worked before so it will work again."
And they are usually right. (Coupons? Hello?) But then those who market advertising to clients get into the act. They need to make the old feel new.
Ad Land cartoonist David Jones offers an example of what happens right below: