Ad Land Cartoon: The Sandwich Board Re-Imagined

Advertisers will regurgitate any old tactic to grab attention then make up a new language to describe it. "It's been done" is a common refrain. To that advertisers say, "So what? It worked before so it will work again."And they are usually right. (Coupons? Hello?) But then those who market advertising to clients get into […]

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Advertisers will regurgitate any old tactic to grab attention then make up a new language to describe it. "It's been done" is a common refrain. To that advertisers say, "So what? It worked before so it will work again."

And they are usually right. (Coupons? Hello?) But then those who market advertising to clients get into the act. They need to make the old feel new.

Ad Land cartoonist David Jones offers an example of what happens right below:

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.