Ad Analysis 101: Google Magazine Search Lok at Some Actual Ma Men Ads from 1964

Did you watch Sunday's season finale of Mad Men, AMC's hit drama about a 1960s advertising agency--besides providing ample display of period costumes and vices (smoking, boozing, adultery) the show is satisfying for its novel examination of the world of advertising. In depicting the creative process of fictional advertising agency Sterling Cooper Draper Price, Mad […]

Did you watch Sunday's season finale of Mad Men, AMC's hit drama about a 1960s advertising agency--besides providing ample display of period costumes and vices (smoking, boozing, adultery) the show is satisfying for its novel examination of the world of advertising. In depicting the creative process of fictional advertising agency Sterling Cooper Draper Price, Mad Men argues that catchphrases and images used to sell us beer and cereal reveal deeper truths about who we're as a culture.

For some Ad Analysis 101, Google harnessed the power of Google Magazine Search to look at some actual ads from 1964, the initial setting for the current season of Mad Men. For e.g., compare the 1964 ad to this 1955 from LIFE:


In 1955, smoking Lucky Strike is for lovers. In 1964, smoking Lucky Strikes is for the well-versed cigarette connoisseurs.

More Info: MAdvertisements

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.