Acer in launching its "next-generation store" called "Alive" -- Acer calling it "real-time." Each piece of content is a feed, and is displayed to you real time. Curious to see what that means in action. It's also global as well as local, which's to say it'll target regional offerings and partner with local content providers. It's a cloud-based store--meaning that losing your device doesn't mean you've lost your content--and all purchases are one-click.
The My Channels feature filters content by specific interests, similar to a TV channel--the content provider can group a type of content, any type of content, by gender, or any kind of interest. Similarly, Alive Recommends suggests things they think you'll like based on what's already in your user library.
As for content, it'll be off to a solid start: a song library 8 million strong, with thousands of movies and a healthy supply of books available at launch. Which, by the way, is Dec'20th in the UK and Italy for Windows 7 devices only, followed by a US, Europe, and Asia launch next spring. And despite Win7 exclusive start, Acer plans for Alive to be platform-neutral by Q1 of next year.
Any Acer device can access Alive, although obviously HD content will be of limited use to older phones.