To make mobile tagging easier than ever with Google Tag Manager, AMP (Accelerated Mobile Pages) gain support in the Tag Manager family. Starting October 24th, Tag Manager can be use to simplify tag deployment on AMP sites.
In addition to Google Analytics, With this integration, support across Google's ad platforms including AdWords and DoubleClick, is also provided by AMP containers in Tag Manager.
When setting up tags, in addition to over 20 tag types including 3rd party vendor tags, "a great coverage of AMP's triggers are readily available as built-in Tag Manager triggers such as page view, scroll, timer, visibility, and click." These AMP Analytics' variables help in collecting additional values such "as how far the user has scrolled down the page or the page's title."
To get stated with AMP in Tag Mnager, "first create a new container for your AMP site, then drop the Tag Manager snippet on the AMP pages, followed by creating first tags, and then preview & Publish."
Additionally, over the past months, Tag Manager launched improvements to enterprise workflows, enhanced security features, as well as a new mobile SDK released at the Google I/O in May. "This integration makes it easier than ever for developers and marketers to manage where their app data is sent, both within Google and to supported Tag Template Vendors."
This SDK that builds on the power of Firebase, Google's mobile app developer platform for Android and iOS today received new triggers for events that Firebase detects automatically.
Now, when in Firebase mobile container, a new section called "Firebase Automatic Events" which contains supported automatically detected events for the respective platforms (Android or iOS) is available. Additionally, built-in variables for each of those events' parameters, are available as well, so setting up tags should be a cinch.
In addition Google encourage developers to implement general as well as suggested events to their apps, and then use the parameters from these events in tags by "just creating a new user-defined variable and selecting 'Event Parameter'," google explains.
With this feature, a developer can just select the event they're working with, and a list of available parameters is displayed.