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About.com partners with Googles’ “Make the Web Faster”

About.com collaborated with Google’s ‘Make the Web Faster‘ focusing: “Combining multiple CSS and JavaScript files to reduce external page calls; Serving static content from a domain without cookies; Leveraging browser and server-side caching wherever possible; Compressing image file sizes on output, and serving .png wherever possible; Asking rich media vendors and Internet ad industry at large to take performance considerations into account when building and serving rich media ads. Any improvements made will ultimately benefit advertiser, server, publisher and user.”

“Our efforts thus far have yielded positive results: we’ve improved page load-time by an average of 19% 1, and we expect to see further improvement through the fall as we incrementally roll changes through all 700+ sites on our network. While it’s hard to see a causal impact on network-wide CPC2 RPM3 exclusive of market and other seasonal factors, results from two A/B tests have been promising: one showed a 0.9% increase in CPC RPM4 and other a 0.4% increase in CPC RPM5 on page and throughout user session,” About.com noted.


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