"People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices. More than 165 million tablets expected to ship over the next two years," revealed a study by AdMob.
Here's what the AdMob survey of over 1,400 tablet users and found:
- 68% tablet users spend at least 1 hour a day on their tablet
- 77% respondents report that their desktop/laptop usage decreased after they started using a tablet
- 82% respondents said they primarily use their tablet at home
- More than 1 in 3 respondents uses their tablet more than they watch TV.
You can read the complete survey embedded below or download the study using the link under the post:
You can download the study here
[Source: Google Mobile Ads Blog]