The research firm Flurry is reporting that 6.8 million new Android and iOS-based smartphones were activated on the Christmas Day.
The report established a baseline using the average from the first 20 days of December, states during this period, daily activations had little variance, ranging between 1.3 to 1.8 million, with an average of 1.5 million. And, on Christmas Day, activations jumped to more than 6.8 million, a 353% increase over the baseline. Compared to Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140%.
Flurry says it is able to detect nearly 100 percent of all user activations for these operating systems due to over 140,000 apps using its Flurry Analytics program.
Flurry, also reporting that on Christmas Day 2011, 242 million apps were downloaded for iOS and Android-based phones.
The chart below shows that number is over double the number of apps downloaded compared to any other single day in the history of iOS and Android products. Specifically, over the December 1 – 20 baseline, download volumes increased by 125% on Christmas. However, it’s also worth noting that nearly a quarter of a billion downloads occurred on Christmas Day 2011, which is more than double any other day in the history of iOS and Android devices, except December 24, which delivered roughly 150 million downloads.
Rubing also posted on his Google+ account:
“UPDATE: There were 3.7M Android activations on 12/24 and 12/25. Congrats team-android!”
Google SVP Andy Rubin on tweeted that Android saw 3.7 million activations in two days (Christmas day and the day before).
Just last week, Rubin revealed that Android passed 700,000 device activations per day, which means the 3.7 million Christmas period activations translate to roughly a 2.7 times-spike.