Google have added around 3,000 new movie titles on YouTube for rent available to users in the U.S. that will be accompanied by reviews and behind-the-scenes movie extras," announced Google.
"In addition to expanding movie offerings, we're also bolstering our investment in the content that's already being viewed by hundred of millions of people on YouTube. Our 20,000+ partners--folks like Machinima, Annoying Orange and Ryan Higa--are producing original content for the web and commanding TV-size audiences for their own brand of programming," Google stated.
"Through YouTube Next, we're helping fuel the creation of this type of content with initiatives like the YouTube Creator Institute and YouTube NextUp, following past initiatives like Partner Grants (which brought us Key of Awesome, creators of one of 2010's most-watched videos) and $1,000 B&H Photo credits."
"In the coming year, we'll bring even more content to YouTube. Building on the success of Partner Grants and YouTube NextUp, we'll help catalyze the creation of content by devoting even more resources to creators who you'll know from TV or Hollywood, and to existing YouTube partners who have already built loyal audiences on the site," added Google.
[Source: YouTube blog]