Google introduce a brand new capability within the Lightbox ad format called "Google Catalogs in Lightbox."
Brands invest heavily in creating beautiful stories in their printed catalogs, and we want to make it easy for our users to connect with relevant, digitized versions of these catalogs around the web.
With "Google Catalogs in Lightbox," "users can easily flip through the digital catalogs, to see the latest product selections, check product prices, and visit product pages without ever leaving the original page they were browsing," google explains.
"Advertisers pay on a Cost-per-Engagement (CPE) basis -- meaning that they pay when a user chooses to read their catalog," google added. Also, "the metrics like page flips and product views, provide advertisers access to more customer insight than ever before."
For those not aware, Google's Lightbox ad format "is a part of the Engagement Ads family, which consists of interactive ad formats that let advertisers create and scale brand messages across the web, while only paying when a user engages with the ad -- has seen a great deal of momentum since its launch in March."
To get started, including help with digitizing catalog, advertisers can contact their account team.