Google's Review Extensions Beta bring to AdWords search ads the capability letting you show accolades from reputable third parties right in your search ads.
In short, AdWords advertisers can now show positive reviews, awards, or accolades in their search ads.
The review extensions beta is at the moment available globally only in English only. But, Google plans to expand it to other languages soon.
And, as more advertisers participate, Google says it will be adding support for review extensions in the AdWords interface.
It's important, both for you and for users, that the reviews provided be high-quality:
- "Content displayed in review extensions must come from a reputable 3rd party source, and must comply with standard AdWords policies.
- It's your responsibility to ensure that you're allowed to use a specific review in your ads.
- To protect users and other businesses from deceptive claims, we use automated and human-based systems to confirm the validity and policy compliance of all review extensions," google writes.
As shown in the picture below, with review extensions you can submit either a direct quote or a summary of a key point:
Google also introducing a new way to brand advertisers to reach their ideal customers with the launch of Affinity Segments in AdWords and YouTube.
""Affinity Segments" have been designed with TV-style audiences in mind to help solve the problem of connecting with ideal customers online," informs Google.
To understand someone's affinity, "our system takes into account the types of pages a user visits, along with how often and how long they spend there, associating interest categories with each person's browser," google added.
With Affinity Segments, "brand advertisers can reach their ideal audience via 80 unique lifestyle segments based on Interest Categories and Demographics," google explains. "Brands can now reach their target audience at scale based on their interests."
Also, as you buy audiences offline for TV, "affinity segments too are defined in the same way, so you can achieve massive reach online using the same segments you use on TV," google explained.
Google further notes, that while Affinity Segments offer broader variety of segments that let you reach your perfect audience. However, if there isn't a segment that is a perfect fit for your brand's needs, "you can contact your account manager to create a custom segment just for you."
In additiom, consumers can also update their own interest categories through Ads Settings - which gives users control over the ads they see online.
Visit this Help Center, on how to get started with Affinity Segments.