YouTube's InVideo Programming Comes to Android & iOS Apps

YouTube InVideo Programming goes smaller screen--now available on YouTube iOS and Android apps. Google's new exprimental YouTube features 'Watch Now' and 'Collections.'

YouTube InVideo Programming, that enable you to cross promote your videos and reinforce your channel branding from inside all of your channel's videos--has gone mobile.

Google notes, InVideo Programming opened last October is now being used by over a million channels, and is driving millions of hours of watch time.

"InVideo Progamming is available on the latest YouTube iOS and Android apps, and will soon be on the YouTube mobile website, to help you get viewers to tune in to your next video," writes YouTube team.

The best part ─ there's nothing you need to do! The video you program from your desktop will work across both platforms.

Further Google says, that Call-to-Action overlays are also now displaying on the latest iOS and Android apps, and "will soon appear on the mobile web site."

Call-to-Action overlays are currently only available to advertisers in AdWords for video, but Google says it's working on making them accessible to any channel later this year.

"You can use these overlays to share more information about the content of your video, raise interest in your channel, or your own web site."

InVideo Programming on Android and iOS Apps

Update 06/22: Google is currenlty experimenting a new YouTube feature called Collections, a simple way to group multiple channel subscriptions, so you can quickly check on the latest videos related to a particular topic.

"To make a brand new collection or edit an existing one, visit the Subscription Manager, which you can navigate to by clicking Manage subscriptions from the left side of your YouTube page. Click the 'Create new collection button'. Name your collection and select the channels you'd like to include in your collection," explains YouTube.

YouTube Collections

YouTube Collections

Collections are placed at the top of the subscriptions list in the YouTube sidebar, and have a small arrow button that expand the collection and lets you see each subscription. If a subscription is added to collection, you'll no longer see that subscription in the sidebar without expanding collections.

YouTube Collections: expanded list

Another YouTube feature in testing saves you time by suggesting videos while you're typing a query. "When there's a video that strongly associated with your search, YouTube places a link to the video above the search suggestions list and highlights it with this label: "watch now"," informs YouTube.

For example, as you can see in the picture below, for the first 4 characters of [evolution of dance] query, YouTube realizes that you want to watch this video.

YouTube Watch Now

If you want to try out this time-saving feature, on your Chrome, Firefox, Opera, Safari or Internet Explorer 8+ follow the steps below:

  1. visit youtube.com in a new tab
  2. load your browser's developer console:
    Chrome - press Ctrl+Shift+J for Windows/Linux/ChromeOS or Command-Option-J for Mac
    Firefox - press Ctrl+Shift+K for Windows/Linux or Command-Option-K for Mac
    Opera - press Ctrl+Shift+I for Windows/Linux or Command-Option-I for Mac, then click "Console"
    Safari - check this article
    Internet Explorer - press F12 and select the "Console" tab.
  3. paste the following code which changes a YouTube cookie:
    document.cookie="VISITOR_INFO1_LIVE=k2M7rSHFQi4; path=/; domain=.youtube.com";window.location.reload();
  4. press Enter and close the console.

Also, Google has now added new Quick Action button to Gmail for YouTube messages. Just click the "view video" button and you can watch the video in a new tab without even reading the message.

This only works for notifications received when a YouTube channel uploads a new video. If you visit this page when you're signed in, you can check "Email me about new uploads" next to your favorite channels.

Gmail Quick View Button for YouTube Videos

YouTube subscriptions management

In other news, Sixty-five years ago on June 21, 1948, the Manchester Small Scale Experimental Machine--nicknamed "Baby"--became the earliest computer in the world to run a program electronically stored in its memory.

"Developed at Manchester University by "Freddie" Williams, Tom Kilburn and Geoff Tootill, in size the Baby was anything but: more than 5m long and weighing a tonne (PDF). Its moniker was due to its role as a testbed for the experimental Williams-Kilburn tube, a means of storing binary digits ("bits") using a cathode ray tube. This was a big deal because up until this point, computers had no cost-effective means of storing and flexibly accessing information in electronic form."

In technical terms, "the Williams-Kilburn tube was the earliest form of random access memory, or RAM. The Baby's memory consisted of one of these tubes, able to store up to 1,024 bits--equivalent to just 128 bytes," writes Google. In contrast, the average computer today has RAM in multiples of gigabytes, more than a billion times bigger.

Update: YouTube video player's feature that allowed you to stop buffering a video--when you right-clicked a video, and selected "stop download", is no longer available. As, YouTube now uses adaptive streaming and only downloads what's needed. Adaptive streaming will come to the HTML5 player, then to the mobile players and the TV players.

Also, the settings that allow you to change video quality may also discontinue because they're no longer needed, and YouTube could automatically change the video quality for you depending on your internet connection speed.

"The new player is keeping close eyes on the speed and health of your internet connection, explained YouTube's Andy Berkheimer. "It's continuously monitoring the bandwidth and the throughput it is seeing," he said, adding that it also keeps tabs on the size of your player. Are you watching a video in full screen? Then you can expect YouTube to send you more bits, as long as your connection is fast enough. [...]YouTube tends to be more aggressive in sending out higher-quality video, and then scales down the video if necessary, Berkheimer explained. The site also makes use of the fact that you often watch more than one YouTube video in a row, and optimizes your bit rate across an entire session. The results of these efforts have been encouraging. YouTube has seen buffering reduced by 20 percent since it launched adaptive streaming for its desktop player," reported GigaOM.

For more technical information, watch this Google I/O session video:

Update: Now just watch a few videos from a YouTube channel, the homepage shows a message via a new features called "Subscription Reminder" recommending you to subscribe to that channel. "Subscribe to see more videos from this channel. You've recently watched videos from [channel's name]. Subscribe to see their next videos right here on your YouTube homepage."

You can subscribe to the channel or hide the message by clicking the small "x" icon.

YouTube Subscription Reminder

And, to change your subscription preferences when you watch a video from that channel. There's a wheel icon next to the "subscribed" button that lets you enable email notifications and restrict the subscription to new uploads.

If you need more suggestions, check the "recommended channels" sidebar from YouTube's homepage or visit this page. Remove the channels you don't like to improve YouTube's future recommendations. Mouse over the channel's thumbnail and click "preview" to check some of the recently uploaded videos. Use the arrows to navigate between YouTube's recommended channels.