Instagram 15sec Video Clips, Custom Filters & Cinematic Stabilization; New Open Graph & Page Insight

Facebook rolls out new open graph tags, Android SDK with ProGuard, Graph API for events page posts, new preview of Page Insights tool. Instagram announces 15 sec videos, custom filters & cinematic stabilization. Facebook bug exposes 6 million identities.

Instagram will soon allow users of its iOS and Android apps to share short video clips through its new Video on Instagram feature.

On stage, Instagram demonstrated an updated iOS app version 4.0, using which when you go to take a photo on Instagram, you'll now see a movie camera icon. Tap it to enter video mode, where you can take up to 3-15 seconds of video through the Instagram camera.

The company in addition also added 13 new custom filters and also lets you select "favorite scene" from what you've recorded as your cover image, so you can share beautiful videos.

As for where videos will appear, like photos, Instagram says "your video will appear on your profile and in feed. If your visibility is set to private, only your approved followers can see videos or photos you share."

Video on Instagram

You can learn more about Video on Instagram--including the new Cinema feature--by visiting the Instagram Help Center.

Instagram 4.0 app for iOS is available on Apple's App Store and on Google Play.

Facebook also announced new open graph meta tags for "publishers" and "authors" to help people follow their favorite media publishers and journalists.

In addition, it also adds several new requirements making it easier to review an app and Open Graph submissions--as well as updates to using the Facebook Android SDK with ProGuard and the Graph API for events page posts.

"The Open Graph tags when included in the article's HTML, generate better previews of the content when shared on Facebook," the company stated.

article:publisher tag lets publisher link an article to their own Facebook page. "When the article is shared in News Feed, a "like" button is displayed so people can like the publisher page," explains facebook.

<meta property="article:publisher" content="" />

article:author meta tag lets a publisher link an article to the Facebook profile of the author. "When the article is shared in News Feed, a "follow" button is displayed so people can follow the author. The author needs to have Follow activated on his or her profile for this button to appear," adds the comapny.

<meta property="article:author" content="" />

Facebook notes, the "Follow" and "Like" buttons will appear "only for people who haven't already followed the author or liked the publisher page."

new Facebook open graph author and publishers tags

New requirements for app and Open Graph submissions now include:

  • "Apps that use icons which do not fill the entire space should use a transparent background
  • App category is now a required field to make it easier for us to surface apps in App Center and Search
  • During the Open Graph submission process, we now require that you include at least 2 screenshots of the in app user flow and one screenshot of what your action will look like when published to timeline," informs Facebook dev team.

Additionally, developers who want to use ProGuard with their Android app, can do so by adding this snippet to your app's proguard-project.txt configuration file:

-keep class com.facebook.** { *; } 
-keepattributes Signature

Facebook also now allows you to suppress the creation of a News Feed story when you create a new event for a Facebook page.

Check out this how-to document for implemting new tags.

Facebook ha also announced some changes to its Page Insights, an analytics tool for monitoring the performance of Facebook Pages.

The new preview of "Page Insights" tool is currently "invite" only and is available to a select group of Page admins to participate.

"Page admins who are invited to use the new Page Insights will be notified within the Insights tool interface," informs Facebook. "The existing Page Insights will still be available for all other Page admins until later this summer, at which point we'll make the updates to Page Insights available to all marketers. At this time, we will not make changes to the Page Insights export or API."

People Talking About This (PTAT) broken in to elements "will now be reported separately as Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page checkins, and other interactions on a Page."

PTAT as a combined metric will still be available for Page admins not participating in the new Insights preview.

Virality metric in Page Insights going forward will now include clicks and has now been renamed from 'virality' to 'engagement rate.'

The new Page Insights aggregating all positive metrics (Likes, comments, shares, clicks) and negative metrics such as "hiding a post, un-Liking a page, reporting as spam" into a post-specific "score card," so marketers can evaluate positive and negative metrics together.

"This will help Page admins better identify content people interact with, produce more of it, and enjoy increased reach and impact on Facebook," the company said.

Facebook Page Insights agreegates metrics

Finally, new Page insights will allows you to see not only who you've reached - but also who you've engaged. "This helps Page admins identify what content is resonating with what audiences, to better inform their Page content and strategy," facebook said.

Facebook Providing more insights about the people that interact with your Page content

Facebook open graph submission guidelines

Update: A new Facebook bug has exposed the email addresses and phone numbers of "six million" Facebook users. The company acknowledging the bug said that it aleady had fixed, stating that it "can get pretty technical."

Facebook said that while there were six million leaks, most of the data was only downloaded once or twice and that there doesn't appear to be any malicious intent. In addition, the data wasn't accessible to corporations and advertisers, although we can't be sure that an advertiser wasn't one of the people who downloaded the data.

Facebook has paid a "bug bounty" to the person who revealed this flaw.

Here is the email Facebook is sending out to users:

6 million Facebook users accounts compromised

Update 06/28: Facebook beginning on Monday July 1st, will implement a new review process for determining which Pages and Groups should feature ads alongside their content.

"By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list," facebook stated. "This process will expand the scope of Pages and Groups that should be ad-restricted."

"This review process will be manual at first, but in the coming weeks we will build a more scalable, automated way to prevent and/or remove ads appearing next to controversial content," the company said.

For example, "we will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content (content that does not violate our community standards)," explains facebook.

Facebook recently launched Hastgas on its network, today expanded this features on mobile site and launching related hashtags.

Now, when you click or search for a hashtag, the results page will show other hashtags often posted at the same time. Search #equality and you'll see #lgbt and #pride.

Facebook related and mobile hashtags

Facebook for Android Beta program open for registration, will give users who opt-in access to the latest versions of Facebook for Android before the general release.

The program uses Google Play's new beta system to push pre-release versions of its apps to users so they can help it catch bugs and offer feedback.

  • Sign up to to become a member of the Facebook For Android Beta Testers Group on Google Groups or Google+
  • Opt in to Google's beta testing system policies
  • Download the beta app, use it normally, and access the bug-reporting option in the slide out navigation menu to send feedback directly to Facebook
  • Join the Facebook Group for beta testers to pass feedback back and forth (optional but strongly recommended)

Facebook for Android Beta