AdSense 'Publisher Scorecard' Offering Greater Insights into How a Site is Performing

'Publisher Scorecard' benchmarking tool offer information on how your site is performing relative to the sites of other AdSense publishers.

In a latest Hangout on Air, celebrating ten years of AdSense, Susan Wojcicki talked about a future where AdSense does more of the heavy lifting of AdSense ads, so publishers can focus on creating great content. Today, the team introduces Publisher Scorecard, a new benchmarking feature in your AdSense account.

"Publisher scorecard" can be found on the Home tab of your account and "provides you with a summary of how well your ad settings, webpages and content are performing relative to other AdSense publishers," informs adsense team.

AdSense Publisher Socrecard

Scorecard is organized into different categories, such as "revenue optimization" and "site health," with each category scored on a scale of one to five blue dots indicating your performance.

You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category. "Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue," the team explained.

In addition, you'll also be able to see updates to your score as you make improvements.

Google notes, that this in an informational tool "only to give you greater insights into how your site is performing", so it "won't take any action on low scores."

Read more about the scorecard in the AdSense Help Center article.