Google Rolls Out New Streamlined Google Analytics Administration Settings Page

Experience simplified navigation, faster account configuration, and the power of having all settings at your fingertips with new streamlined Google Analytics Administration Settings.

Google Analytics' dramatically streamlined user experience for managing administrative settings! letting you experience "a simplified navigation, faster account configuration, and all settings at your fingertips."

Google touts the changes as the largest change over the old administrative user experience. For example, "getting to property settings now takes just one click but used to take three," google stated.

Now, when you visit the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page.

Google Analytics new streamlined Administrative settings page: Shown here Google Store admin

Settings are organized into columns corresponding to the most prominent objects in Analytics: "accounts, properties, and views (formerly called profiles)." Google explains, profiles are renamed to "views" to most closely match the present and future meaning of what this object represents: "a view of the data Analytics collected for your property."

"A single account, property, and view will be selected, and you may change these via the drop downs atop each column," informs Google.

Additionally enhancements to create a new account, property, or view, are also released. "Clicking the appropriate menu in the column heading and will show you an option to create a new object. You can load any settings page by clicking the appropriate name or icon. You'll notice animations that simplify the display of information, and you'll see new headers along with new navigational links on the left," google added.

Finally, Google also moved Help content to the "Help" tab near the top right corner of the page, as well as refreshed help content "to make account administration easy to understand."

Below are the screenshots that compare the new look and feel vs the old:

New look Google Analytics Administrative Settings page

Old Google Analytics Administrative Settings Page

Also, Google added a new section in the Google Account settings page dubbed "Recent Activity."

The new "recent activity" seems similar to Gmail's account activity feature, shows a list of recent sign-ins and other security-related actions, with information about the browser, device, IP address and approximate location.

"On the "Recent activity" section of your Account Security page, you'll see security-related actions you've taken, like signing in to your Google Account, changing your password, or adding a recovery email address or phone number. This information is for your entire Google Account, so sign-ins from any Google product (such as Blogger, Gmail, or YouTube) will be listed in this section," informs Google support.

However, unlike "recent activity" Gmail's account activity feature is not limited to the initial sign-ins. "A sign-in is only listed when you've actually typed your username and password to sign in. For example, if you've been signed in to your account for several weeks on your phone, checking your email from time to time, we'll only list the time and location of your initial sign-in."

New Google Recent Activity page

Google also has launched a new "security dashboard" that shows information about "your password, recovery options, notifications for unusual activity, 2-step verification and connected applications/sites."

New Google Security Dashboard