DoubleClick Search team intereviwed search marketing leaders from top agencies, to understand "what excites them -- and challenges them -- about the state of search today."
And overwhelmingly, "we heard three key themes: the need for search marketers to streamline workflows and act faster, to make smarter decisions with all of their data in one place, and to drive performance for better results," the DS team wrote.
At DoubleClick Search, "we're investing in features that give search teams a simple, intuitive way to manage their accounts at scale across engines. Many of the newest features, including bulk editing enhancements and new scheduling options help eliminate tactical or repetitive tasks across as many as 150 million keywords in a single day, while instant conversions offer up-to-the-minute feedback on campaign performance to let marketers quickly act on real-time feedback," adds the team.
To highlight their perspectives on these themes of faster, smarter, and better, the team has launched a series of videos under the title "Search Marketing is Now Faster."
The video below explores how search marketers must keep pace in a digital marketing landscape that's moving faster than ever before, and highlights how the right tools can help search teams work more efficiently to maximize their marketing campaign results.