Googles' Penguin 2.0 Update Goes Live! Hits Black Hat Spam

Penguin 2.0 officially live--target black hat spam, and has a significantly larger impact on spam than the original Penguin and subsequent Penguin updates have had.

Penguin version 2.0 now live will affect about 2.5% of the internet. The update is more intensive and is specifically designed to target "black hat spam."

The 2.0, in specific affects 2.3 percent of English-U.S. queries, and it affects non-English queries as well.

Google's Distinguished Engineer Matt Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on "This Week in Google" stating, "It's gonna have a pretty big impact on web spam."

"It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas," he added.

"We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we've been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Webmasters first got a hint that the next generation of Penguin was imminent when back on May 10 Cutts said on Twitter, "we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though"," Cutts wrote.

Also, Google made the new form "Penguin Spam Report" to report the spam post 2.0 update on Google search resutls page. "Here's a special spam report form: … Please tell us about the spammy sites that Penguin missed," Cutts tweeted.

Here is the information that Google asks you about the spam site that is still ranking:

  • "The URL of the spam site.
  • The URL of the search result that demonstrates the problem.
  • Any additional information about the spam results."

You can find the form here.