Google Wallet Instant Buy Android API, which makes buying in native Android apps fast and easy is launched today for the developers in the U.S..
""Instant Buy API" is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers," explains Google.
Adding, "Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards," Google said.
Apps integrated with Google Wallet will require the latest version of Google Play Services, which is rolling out to all Android devices in the next day or so.
Important benefits of Instant Buy API includes:
- Fast checkout for Android users buying physical goods. "Users of Google Wallet can now checkout in Android apps in as few as 2 clicks without having to manually enter their billing or shipping information," informs Gogole. Wallet securely sends this information to the developer with the user's permission.
- Easy app registration. With Google+ Sign-in along with Instant Buy, developers can enable users to sign-in directly with their Google account, instantly creating an app registration. "Having more logged in users allows developers to deliver a highly engaging, personalized experience," Google said.
- All transactions are monitored for fraud 24/7 and covered by Google Wallet Purchase Protection to enable a safer shopping experience for your customers.
- Finally, since Google isn't processing payments or managing fulfillment, "there are no additional fees or complex integrations."
Also, launched today is the new Google Wallet Objects API, that lets connect your loyalty programs, Google Offers and more to Google Wallet.
Google notes, it plan to launch these loyalty programs, offers and more to consumers "as soon as we can."
Google Wallet Objects API enables you to:
- "Users can save anything directly to Google Wallet for easy use.
- Drive customer engagement with loyalty and offers: Showcase your brand, acquire users and engage them through instant loyalty sign-up, real-time updates and offers.
- Benefit from the broader Google ecosystem: Google's location services, timely notifies users about their saved Wallet objects. Additionally, "with a simple upgrade path to Google Offers, you can distribute your offers across Google properties -- including Adwords, the Google Display Network and Google Maps for Mobile -- and benefit from Google's targeting capabilities," Google said.
Google has also integrated Google Wallet with Gmail, letting you quickly and securely send money to friends and family directly within Gmail "even if they don't have a Gmail address."
"While sending money in Gmail is currently only available on desktop, you can send money from Google Wallet at wallet.google.com from your phone or laptop. You will need to have set up Google Wallet to send and receive money, and Google Wallet Purchase Protection covers you 100% against eligible unauthorized payments," Google stated.
"It's free to send money if your bank account is linked to Google Wallet or using your Google Wallet balance, and low fees apply to send money using your linked credit or debit card," Google adds.
To send money in Gmail, "hover over the attachment paperclip, click the $ icon to attach money to your message, enter the amount you wish to send, and press send."
The feature is launching over the next few months to all U.S. Gmail users over 18 years old.
Follow this link to learn more, or watch the video below demostrating the feature:
In other Gmail news today, Google has launched new quick action buttons in Gmail, which are designed to help you tackle your digital to-do's as quickly as possible.
These buttons appear next to certain types of messages in your inbox and let you take action on an email without ever having to open it. You'll be checking things off that to-do list in no time.
For example, "you can RSVP to your friend's party invitation or rate that restaurant you went to last night all right from the inbox," Google esplains.
Now, when you open a flight confirmation email in Gmail, "all the important information about your flight will be displayed right at the top," Google adds. You'll be able to see whether your flight is on time, when your connection is and more -- "no scrolling required."