Google Seeking Block of Microsoft's YouTube App for Windows Phone 8

Google demands that Microsoft immediately withdraw the YouTube app for Windows 8 from Windows Phone Store and disable existing downloads of it by May 22. Latest "Scroogled" ad takes a jab at Google Chrome's "Now Everywhere" feature.

Google demanding Microsoft to withdraw its own-redesigned YouTube app for Windows Phone 8 has on May 15, sent the Redmond company a "cease-and-desist" letter because the app violates Google's Terms of Service (TOS).

Microsoft following a complaint that Google was blocking access to required metadata--has built the YouTube app in-house.

"Windows Phone invested additional engineering resources against existing APIs to re-architect a Windows Phone app that delivers a great YouTube experience, including support for unique Windows Phone 8 features such Live Tiles and Kids Corner. Microsoft did not receive any additional technical support to create the Windows Phone YouTube app," a Microsoft spokesperson stated.

The TOS that the Microsoft YouTube app violates has to do with it blocking ads and allowing downloads of videos from Google's YouTube site.

From the letter:

"YouTube's agreements with creators give them choices inhow their content is presented and distributed, and your application takes away that control.The YouTube Terms of Service and API Terms of Service, posted at and, were written to protect content creators from this type of abuse. They clearly prohibit downloads of videos from the site and prohibit accessing any portion of YouTube videos by any means other than through the use of an authorized YouTube player. They also bar applications that modify, replace, interfere with or block advertisements placed by YouTube in videos."

A Microsoft's spokesperson issued the following statement (via):

"YouTube is consistently one of the top apps downloaded by smartphone users on all platforms, but Google has refused to work with us to develop an app on par with other platforms. Since we updated the YouTube app to ensure our mutual customers a similar YouTube experience, ratings and feedback have been overwhelmingly positive. We'd be more than happy to include advertising but need Google to provide us access to the necessary APIs. In light of Larry Page's comments today calling for more interoperability and less negativity, we look forward to solving this matter together for our mutual customers."

On the other hand, Google CEO Larry Page on stage at the 2013 I/O conference expressed his thoughts on Microsoft's attacks at some of its services--stating that "some of them actually make him sad."

"I've personally been quite sad at the industry's behavior around all these things," he said. "If you take something as simple as IM, we've had an open offer to interoperate forever. Just this week Microsoft took advantage of that by interoperating with us. You can't have people milking off of just one company."

On the other hand, Microsoft doesn't allow Google to implement Microsoft messaging services into Gmail, so that's how the Windows maker is actually "milking off" its long-time rival. As a result, the industry is improving at a rather slow pace, Page added, and attempts such as Microsoft's do more harm than good.

"You can't focus on negativity and zero-sum games," he continued. "I don't know how to deal with all of those things, and I'm sad that the Web isn't advancing as fast as it should be. We struggle with people like Microsoft."

Page also commented on the way Scroogled campaign is promoted saying, "Every story I read about Google is us vs. some other company, or some stupid thing. I just don't find that very interesting. We should be building great things that don't exist. Being negative isn't how we make progress."

But that doesn't stopped Microsoft from releasing another Scroogled ad, hitting out this time at Chrome's 'Now Everywhere' feature.

The ad points out the negatives of Chrome and how Google watches everything you do on the internet, it states "Google sees what you search, who you call or message, what you watch and a lots of other worrying things."

Check out the video below!

Update: Just came across these pictures, of Microsoft both across the Google's I/O Moscone Center in San Francisco--pitching its "Bing It On" challenge against Google.

"Put the science back in computer science: test your Google bias inside," read a big banner, over the entrance to the Metreon Mall, which is across from Moscone.

Microsoft Bing It Challenge both across Google I/O 2013 venue

Here is inside of the "Bing In On" kiosk (via):

Inside of Microsoft Bing It On Challenge kiosks across Google I/O 2013 venue