Google Analytics Filter Fields Expanded - Drive Gets New "Save to Drive" Button

Google Analytics Custom Filter expands. New "Save to Drive" button--save files directly to Google Drive with just one click. Google Cloud Messaging for Chrome across all channels. Local Search Listings now show carousel above the fold. Penguin 2.0 Update next week.

Google Analytics offer an ability to create filters to limit and modify the traffic data that is included in a profile. Custom filters can be made on specific fields of data -- today, Google has expanded fields list for more data to filter, especially for mobile and social.

Users can now use these new filter fields for improved data analysis and for more refined and targeted reporting views.

Below is a summary of new fields:


  • Is a mobile device
  • Is a tablet
  • Mobile brand name
  • Mobile model name
  • Mobile marketing name
  • Mobile pointing method
  • Mobile has QWERTY keyboard?
  • Mobile is NFC supported?
  • Mobile has cellular radio?
  • Mobile has wifi?


  • Social network
  • Social action
  • Social action target

Content & Traffic

  • Hit type: (page, social, transaction, etc.)
  • Internal search term
  • Internal search type

Audience / Users

  • Browser size
  • IP version


  • Local currency code

….and the full descriptions of the new fields and values documented here.

Google today added "Save to Drive" button to Google Drive for an easier way to save files directly from a website to Drive folders.

"The Save to Drive button works in the context of the user's browser. This allows your users to save files that could require some form of HTTP authorization - such as a session cookie - without any special customization from you. In most cases, the Save to Drive button should be simple to integrate, plug-and-play," explains Google.

Save to Drive button in Google Drive

Also, those own a website, can improve the experience for their site visitors by adding the "Save to Drive" button to a web page using two easy lines of HTML tag below.

In addtion, you can also use the Save to Drive button's JavaScript API, which allows programmatic and flexible control of the creation of Save to Drive buttons in your web pages.

<script src=""></script>
<div class="g-savetodrive"
 data-filename="My Statement.pdf"
 data-sitename="My Company Name"

Also, starting today, developers can use Google Cloud Messaging for Chrome (GCM) - across all channels of Chrome to deliever message in near real time to Chrome.

"This makes your event page wake up (if it's not already running), and the message is delivered to your chrome.pushMessaging.onMessage listener," Google writes.

To use GCM, "users must be signed into Chrome, as the service relies on an efficient push channel that's only established for signed-in users. Messages are automatically delivered to all the devices where the user has signed in and installed your app/extension," explains Google.

To add GCM to your app/extension, take a look at the overview of the service here, or check out some of the sample apps.

Google Cloud Messaging for Chrome (GCM) - across all channels of Chrome.

When you're searching for stocks that meet specific criteria, try using Google Finance's robust Stock Screener.

"Begin by selecting one country from the 25+ available and then filter by exchanges, currencies and sectors. Next, select your criteria. The defaults are Market cap, P/E ratio, Div yield (%) and 52w price change (%) and under Add criteria, you'll find more than 50 additional options you can add to further narrow your search. If you ever need a refresher on these criteria after you've added them, just hover over the question mark next to the Criteria list and you'll see a short definition," explains Google.

Google Search Stock Screener

Google is experimenting with a new user interface for the chat logs in the Gmail. The new interface shows profile images and hides the regular buttons and menus that are displayed for almost all messages and conversations.

There's also a new "resume chat" button and a "delete messages history" button that triggers this warning: "Deleting the history will permanently delete all messages in this chat conversation. The messages will not go to the Trash. You will still receive messages that are sent after this action."

However, in the new UI, Google has removed buttons like "move to inbox", "delete", "labels", the "more" drop-down, the "reply" button and the associated menu.

Timestamps are only displayed when you mouse over a chat line.

New Gmail Chat Logs UI

New delete message history button in Gmail chat logs

Update 05/11: In another product test, Google is experimenting a new user experience of local search results, "in a unique carousel style that allows a user to scroll sideways through the results."

@JustinKHowley spotted the screenshot:

New Carousel showcases seven results above the fold on Google Local search results

Google Penguin 2.0 is just a week away--in a tweet, Google's Matt Cutts has confirmed the upcoming update stating,

"Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."

Update 05/14: In this Google Webmaster video, Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas.

"Google is working on an algorithm to give authorities in a particular subject a ranking boost for being that authority," Cutts says.