AdWords Terms & Conditions Update Rolling Out in the Asia Pacific Region

Google rolls out important changes to AdWords Terms & Conditions in "some countries." Offline Conversions in DoubleClick Search (DS) go instant, too! How Google sets goals "OKRs"--a Google Ventures Startup Lab workshop.

Google has made some important changes to the AdWords Terms & Conditions applicable to customers in all countries and territories in the Asia Pacific region, except China, Korea, Taiwan, and India.

"With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. If you're using AdWords, you've agreed to T&C, these are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability," writes Google.

First up, the updated terms now accommodate new advertising products and services. "For example, we now offer third-party ad serving in some situations, so you'll see provisions about how we resolve ad serving disputes," Google explains.

Other changes include updated links to policies and better consistency among the advertising terms globally.

Second, advertisers now have 45 days to review and accept the new AdWords Terms and Conditions. "If you don't accept them within 45 days, your ad serving may be paused until you've reviewed and agreed to them," Google added.

To review and accept the new AdWords Terms and Conditions, just sign in to your account at https://adwords.google.com, you'll then automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.

Google notes, those who don't see the new terms in their account, need not to worry, as it's updating on a rolling basis, so you may be scheduled for a later time. Or "your terms may already have been accepted by someone you've authorized to act on your behalf."

For more information about this change to Terms and Conditions, including a complete list of countries and territories where these changes apply, you can visit this AdWords Help Center.

Google Shopper Council with the help of M.A.R.C. Research, conducted a research to understand mobile's role in stores and how marketers can take advantage.

In "Mobile In-Store Research: How in-store shoppers are using mobile devices", Google says it has found, shoppers who use mobile more actually spend more in store.

The research showed that phones were primarily used for:

  • "Price comparison (53%)
  • Finding offers and promotions (39%)
  • Finding locations of other stores (36%)
  • Finding hours (35%)," informs Google.

You can check out the full research report here, and the infographic below:

Google Mobile In-research Infographic

In other news, DoubleClick Search's instant Floodlight conversion data in all reports already offer the freshest, most reliable data. Now, to make digital marketing even smarter, DS "offline conversions" go instant, too!

"Updates made to conversions through the DS Conversion API Service or via bulksheet are ready to download from DoubleClick Search reporting within the hour (instead of 24 hours previously). This allows you to test and support your integration with the API much faster," explains DS team.

Adding, "Conversion statistics such as Actions, Transactions, and Revenue are updated in the DoubleClick Search UI in near-real time for today and yesterday, so you'll be able to make smarter decisions with up-to-the-minute feedback," the team said.

In addition, Google has also made improvements to the Click ID-based Conversion API including:

  • "A newly generated Click ID now becomes usable in the DS Conversion API in near-real time
  • API documentation updated to include guidelines on how to distinguish between DS and non-DS click IDs using the gclsrc parameter.
  • added details on error handling for batched conversion uploads," the team adds.

Update 05/11: In the AdWords Hangout on Air about Ad Disapprovals and the Ad Review Process, Google sharing some interesting, facts about themselves, in addition specialists Alec Fox, and Joe Abernethy, explain some of the top reasons for disapproved ads.

Alec also reminds us of the important policies regarding URLs in ads. While Joe explains Google's editorial standards, and discusses guidelines for using symbols, punctuation and capitalization.

Alec and Joe use screen share to show us exactly where to re-submit ads that are disapproved, check on statuses of ads and view important policy details about ads in an AdWords account.

Update 05/14: Google's new initiative on Think Insights dedicated to multi-device web strategies launches today to help creating a great website experience for consumers across all devices can help businesses generate more engagement and increase conversions.

People are constantly connected and moving from one device to another to communicate, shop and stay entertained. They expect a great browsing experience regardless of what device they use - PC, laptop, tablet, smartphone, hybrid device, mini-tablet and television.

"We want to support you in finding the right strategy for your business and help answer key questions related to user experience and website creation," Google says.

Check out the Building websites in a multi-device world here.

Think Insights: Building websites in a multi-device world

Update 05/15: Google introduces a new series of video interviews with mobile thought leaders. These interviews are part of the "Think Insights," Google's hub for marketing insights and inspiration for advertisers and agencies.

It features a group of mobile evangelists from the agency world and talks on the challenge of mobile measurement in a multi-screen world.

The videos also covers topics ranging from brand building strategies to showrooming to where they think mobile is headed next.

Check out the full interviews on Think Insights.

Google has also made the recorded presentation slides and videos (embedded below) for the AdWords API Workshops, New York available. The major topics include:

  • "Enhanced Campaigns and New Extensions Support
  • New & Improved MCC Services
  • OAuth2 authentication
  • New Bidding & Budgeting
  • Account Performance Tracking & Optimization (and introducing a new tool - Kratu)"

In other Think Insights, Google on May 14, held a Google Ventures Startup Lab workshop, that covers the value of setting "Objectives and Key Results" (OKRs). Google's Rick Klau, who jumped off from the FeedBurner and has worked on products like Blogger, Google Profiles and YouTube, talked about OKRs with some examples of OKRs for Blogger.

"OKRs" have been used by Google since 1999 and they're a great way to set ambitious goals and to measure how much you've achieved. All OKRs are public inside the company, so each employee knows what's going on. Each Google employee has his own OKRs, and each Google team has a few OKRs and there are some Google-wide OKRs that reflect the most important priorities of the company.

There are yearly OKRs and there are quarterly OKRs.

Usually there are no more than 5 objectives and each objective has a few key results that help you determine the progress. Key results have to be measurable. "To make sure our products work seamlessly together across Google, we're focusing more on broader OKRs - big company goals that can only be achieved if everyone works together," Google writes.

For example, "a recent OKR objective for our search team was to improve the world's information and make it universally accessible and useful, which restates and reiterates the company's mission statement. The key results underneath that objective included metrics and projects for the quarter, many of which span a number of teams, ensuring a well-coordinated push toward a shared goal. Having these shared goals also has the benefit of helping prevent the formation of silos - always a concern as companies grow," explains a Google Think Insights article.