Yahoo! CEO Marrisa Mayer to deliver more engaging and effective advertising opportunities announced new advertising format dubbed "Yahoo! Stream Ads."
Stream Ads are the sponsored twin to newsfeed articles and are every bit as personalized and engaging.
"Like with web search, users appreciate complementary, unobtrusive advertising. Advertising can, and should, enhance content discovery in a seamless and effective manner. The more our users spend time with Yahoo!, the more relevant and personalized the content and advertising becomes. We believe that advertising like this can be fun and engaging for users, while also effective for advertisers," Mayer wrote.
In addition, Yahoo is also launching new Yahoo.com Billboard to deliver richer content interactions to Yahoo! users.
"For example, a movie trailer that runs on the Billboard could link to more information about the film and cast, and let you buy tickets directly from the ad," Mayer explains.
Also, today, a new Yahoo! app for Android is launched that delivers the best of the web with a virtually endless stream of personalized stories.
"It's designed for those moments when you need short news summaries to help find what you're looking for, or when you have more time to enjoy them," Yahoo said.
You can grab the new Yahoo! app for Android on Google Play store.