Malware Alert & Re-Evaluation and Geo-Targeting in Added in to the Bing Webmaster Tools

Bing Webmaster Tools adds new "Malware Alert" and "Malware Re-Evaluation" in the Message Center--as well as "Geo-Targeting" pages to specific country audiences.

Bing Webmaster Tools' new Malware tool, now available to webmaster helps understand whether or not a site contains malware and also allows submitting and tracking a "Malware Re-Evaluation" request.

The new Malware tool is located in the Reports & Data section.

Bing Webmaster Tools adds new Malware alert and Re-Evaluation

Bing says it'll also tell users that the page they are about to visit from its search results could be dangerous--as and when it detects that a site is willingly or unwillingly serving malware, or contains harmful elements that put searchers at risk.

"Once you submit a request, you immediately can track the status and progress inside the Malware tool. During the review period, we'll perform several deep re-scans to establish if the site is truly free of malware. It's therefore important that affected site owners take the utmost care to ensure that all harmful elements - not just those listed in the list of sample URLs - have been addressed," Bing expalins.

Adding, "any vulnerabilities and security holes that allowed the infection to occur should be plugged. It is important not to request a re-evaluation unless you have done this work first and established that you're good to go: if the malware is found during the review period, the re-evaluation will fail and you will not be able to submit another re-evaluation request for some time. However, if we register several clean scans, you will get the "all clear" and the malware warning for your site will be removed from our search results pages," Bing adds.

Another features launches today is Geo-Targeting, that helps provide Bing with information about the audience you are targeting with your site or a section of your site.

Geo-Targeting feature is under the Configure my Site section.

Whereas other Webmaster Tools let you geo-target sites only at the site level, Bing Geo-Targeting allows you to define a country affinity for your entire website or for sections of your website from within a single view and from within a single site account.

Bing notes that when multiple geo-targeting rules apply to a page, it'll only use the most specific. In other words, "the order of precedence is: page > folder > subdomain > domain)," bing added.

Bing Webmaster Tools adds new Geo-Targeting feature

You can also geo-target your site on multiple levels:

  • "domain level option allows you to geo-target an entire domain to a specific country. This option is available to sites that are on so called "geo-targetable top-level domains", such as .com, .org, .net. With a few exceptions, sites with country-code TLDs (ccTLD) will not be able to set a country-affinity at the domain level, as the ccTLD continues to provide the stronger hint. However, they will be able to use all of the following options as well.
  • subdomain level option allows you to set a country affinity for an entire subdomain on your site. Say for example http://nl.example.comfor for the Netherlands.
  • directory level option allows you to set a country affinity for a specific folder on your site. For example all pages within this folder: will be considered to be for Italian audience.
  • page level lets you define country affinity if you've a single landing page dedicated to visitors from a specific country. For example, a site hosted on the a .nl ccTLD -- can designate a single page, say to be targeted at a German audience," Bing explains.

Microsoft during a Design Day presentation in Norway, has unveiled a new white and gold "boomerang" logo for its Bing search engine:

New Bing Logo