Google Launches New "Ads Settings" and "Inactive Account Manager"

Google Inactive Account Manager--lets users tell Google--what to do with your Gmail messages and other Google services data when an account becomes inactive for any reason. Google Ad Preferences Managers, now called "Ads Settings."

A new feature that makes it easy to tell Google "what you want done with your digital assets when you die or can no longer use your account" is launching today called Inactive Account Manager.

"The "Inactive Account Manager" is located under the Google Account settings page--helps users to tell Google what to do with your Gmail messages and data from several other Google services if your account becomes inactive for any reason," informs Google.

For example, "you can choose to have your data deleted -- after three, six, nine or 12 months of inactivity. Or you can select trusted contacts to receive data from some or all of the following services: +1s; Blogger; Contacts and Circles; Drive; Gmail; Google+ Profiles, Pages and Streams; Picasa Web Albums; Google Voice and YouTube," Google explains.

Google notes, that before their systems take any action, it'll first warn users by sending a text message to their cellphone and email to the secondary address that the users have provided.

Google Inactive Account Manager Home Page

Google Inactive Account Manager Steps

Update 04/12: Google is rolling out updates to Ads Preferences Manager, called Ads Settings, where users can adjust their account settings for personalized ad delivery, or Interest Based Advertising.

Now instead of separate Ads Preferences Managers for signed-in ads on search and Gmail, ads on YouTube, and ads on the Google Display Network, a single page consolidating them all.

The new "Ad Settings" page features a cleaner interface, and lets users opt-out of personalized ad serving on search and Gmail and on the Display Network (Google Ads Across the Web) from this page as well.

Google Ads Settings