Google News: "Promotional Contents" Now Penalized; New Editors' Picks Section in Australia

Google News: If found "promotional content mixed with news content," may exclude entire publication. New "Editors' Picks" displays publishers select content as highlights from their publications in Australia edition. Google Webmaster Academy goes international.

Webmaster Academy, which was launched back in May of 2012 in English, has gone across the globe as on March 28.

"Webmaster Academy was built to guide webmasters in creating great sites that perform well in Google search results. Its educational content has been viewed well over 1 million times," informs Google.

Google has also warned today of stern actions against promotional article on its Google News.

"It's difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines," google stated in a blog post.

"Engagement in deceptive or promotional tactics such as those described above may result in the removal of articles, or even the entire publication, from Google News," Google adds.

"If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only," Google added.

It said that like Google search, "Google News takes action against sites that violate quality guidelines." And, if found promotional content mixed with news content, it may "exclude your entire publication from Google News."

Update 04/04: Google News Australia in collaboration with local news organisations, introducing a new section in the right-hand section called "Editors' Picks," that displays "content the publishers have selected as highlights from their publications."

""Editors' Picks" is a place for local news editors to highlight their best, most engaging content. While the remainder of Google News is compiled algorithmically, Editors' Picks will always be just that--picks provided by publishers themselves," informs Google Australia.

To start with, Google now lets you browse 17 publisher feeds--and you can choose to view their Editor's Picks via the side-to-side arrows next to each publisher's logo.

And, don't forget, "you can also personalise your news preferences to make sure you are always up-to-date with the latest stories relevant to your interests."

google news in australia highlights editors picks

In other google news, the Chrome OS Management Console in the administrator control panel has been updated.

"This update moves Application and Extension settings under user settings and adds Time Zone to device settings."

Webmaster Academy Helps creating Google search optimized sites