Twitter Ads' New Targeting Options, and Advanced Interface Goes Live!

Twitter Ads' new targeting options 'interest & device', and access to advanced interface opens for small business and self-service advertisers.

Twitter Ads, a self-service platform, which was launched back in March of 2012-with a focus on offering insanely simple experience for any business to use is open today to all through inviation in the United States.

International expansion to start later this year.

"Two requests kept coming up: marketers wanted access to more robust targeting tools, as well as a pathway to all the bells and whistles of our advanced interface if they desired it. Today we're happy to announce that both features are going live," Twitter announced.

Self-service advertisers on Twitter can now target interests in two specific ways. First, they can target users with the same interests as followers of @usernames from a wide-ranging list of over 350 interest categories.

"By targeting people's interests, advertisers can tailor their messages to reach those most likely to engage with them," the company adds.

Twitter Ads Interest Targeting Users

In addition to interest targeting options, self-service advertisers can also now specify the exact devices and platforms to have Promoted Tweets display.

Twitter says, "it has also added the ability to target by gender (which we extrapolate using public user signals) for situations where marketers want to reach specifically men or women."

Twitter Ads Interests Targeting devices and platforms

Additionally, self-service advertisers can now choose to use "advanced interface," which help them run more complex campaigns and optimize in real time.

The advanced interface offer deeper campaign controls, detailed reporting and analytics, and multi-campaign optimization. And, can be switched by signing in to ads.twitter.com, "setting up their first advertising campaign, entering their billing information, and selecting the option to switch to the advanced interface," explains Twitter.

Existing advertisers can find a new link titled "Switch to Advanced" at the top of their dashboard once logging in.

The pricing remains the same, and you can start and stop campaigns at any time in both interfaces.