New 'Site Move Tool' in Bing Webmaster Tools Helps Update Index to Reflect 301 Redirects

Bing WMT 'Site Move Tool' helps you quickly update Bing search index to reflect redirects--"change of address" from one domain to another--or, site redesign with a new directory structure.

Moving domains or have gone to the new responsive design with a new directory structure, no fret, Bing now allows you to update its search index to reflect the new redirects--all by just using the new launched Site Move Tool.

Bing notes, that the new "Site Move tool" doesn't replace the "permanent 301 redirects," however, "it can be used to tell Bing that you have moved and permanently redirected your site, or a section of your site, to a new location."

That said, Bing advises to keep the 301 redirects in place for at least several months--since this transition will take time. (redirects over time, become obsolete as the new locations start to gain traction in the form of links, clicks, trust, etc.)

The "Site Move tool" is added under the Diagnostics & Tools section in Bing Webmaster Tools in short help speed things up and get your redirects reflected in Bing search index more quickly.

Bing now offer following two move notifications:

  • You are moving and redirecting a bunch of URLs from one place to another within the current site. "This scenario helpful when you are now redirecting many URLs to a new locations, and want to notify Bing of a major URL move within the same site," Bing writes.
  • You are moving and redirecting URLs from this site to another verified site-- helps to notify bing that you are moving from one domain to another domain.

    "You can move to any other domain that you have also verified as a site in Bing Webmaster Tools," Bing adds.

Further, Bing notes, that before accepting the notification, "it'll verify if you've correctly set up "permanent 301 redirects" and or "once you've notified a move of from domain A to B, Bing "will not allow you to move the new location (B) for at least six months"."

Once you've selected the option, you can select a move scope using the correspoding drop-down menu.

  • "Domain option is intended to be used when want to "move an entire root domain and all its contents to a new domain address."

    "This option is "only" available from within a verified site that "represents a domain (not a sub-domain or directory)" and when you've selected to move from one site to another.

    It's similar to what Google Webmaster tools "Change of Address".

  • Subdomain option allows to notify Bing, when you're "moving all URLs from a specific subdomain elsewhere."
  • Directory option lets you know Bing that you are moving all URLs in a directory (folder) to a new location (or folder)," Bing explains.

Below is a screenshot of what the Site Move tools looks like inside the Webmaster Tools:

Bing WMT Launches Site Move Tool
Above example shows a notification of a move within the same site, reflecting "folder, and all of its contents, has moved to