Facebook Redesigns Timeline, About Page, Adds New Sections; Talks New Graph Search Engine

Facebook Timeline, and About page gets cleaner layout. Details indexing and ranking in graph search, confirms Post & comment Search. Rools out "Replies and Threaded comments" pn Page posts and popular profiles.

An update to Facebook Timeline introduce better ways for apps to appear on timeline, improved controls for users, and streamlined tools for setting up Open Graph.

First up, all posts and life events now appear on the right side of the timeline, "with photos, music and other recent activity on the left."

In addition, it's easier to organize the things on the About page--as the redesigned sections in the left column lets you add music, movies, TV shows, fitness sections and books that interest you, alongside your photos and friends.

To add it to your section, just clicking the add button.

Facebook Timeline: Books Section

Facebook Timeline: add to books section

Additionally, you can also add other apps as a stand-alone section on timeline and About page to share more things you do. "The app sections can be setup using new "Collections" tab, and must for review to ensure quality guidelines," facebook informs.

Facebook also simplified how apps are displayed on timeline, "now, when someone adds an app section, it will appear in the same place until they edit the order or visibility."

Also, users can now control which apps they want to show on their timeline. "To add your app as a section, people will need to install your app and click the "Add to Profile" button on their app section page," the company adds.

And, to remove an app from your About page, visit your Activity Log.

Facebook has also removed common actions configuration for Open Graph--which now automatically appear in the "Review Status" section after you publish an action.

Finally, Open Graph documentation has now been revised the content, added more sample code, and now automatically generate the reference docs from source code.

New Improved Facebook Timeline and About Page

Update 03/15: According to engineering team at Facebook, the company is working on new Graph Search engine.

In a blog entry, Sriram Sankar shared details about the technical process for identifying and ranking Graph Search results including how it uses click-thru rate, engagement and NDCG (normalized discounted cumulative gain) to "maximize searcher happiness."

"Scoring works on a single entity at a time and the score assigned is independent of the scores assigned to other entities. This can cause a result set to become very one-dimensional and offer a poor search experience, (for example, "photos of Facebook employees" may return too many photos of Mark Zuckerberg). Result set scoring offers yet another layer of filtering that looks at a number of entities together and returns a subset of these entities that are most interesting as a set (and not necessarily the highest scoring set of results)," Sankar wrote.

Update 2: Facebook already has tags for people, Pages, and location, and now the company plan to launch a feature to allow user to tag their posts with "hashtags" so they could be more easily indexed and surfaced by Graph Search.

Along with hashtags, a trending topics list could potentially come along with post search for Graph Search.

Hashtags, which was first introduced by Twitter, and later made its way into the Google+--would allows brands and events to better or marketing campaign.

Facebook could then display in the news feed any hashtags mentioned by people in your network. Advertisers might be happy to pay to appear in search results for hashtags related to their businesses as many do on Twitter.

Mark Zuckerberg has already confirmed that sponsored search results would be a natural way to monetize Graph Search.

Update 03/26: Facebook rolls out two new features "adding replies" and "threaded comments" for Pages used by brands and businesses and individuals public Profiles with more than 10,000 followers.

Both replies and threaded comments available on desktop--lets the most-commented-on or liked replies and those closest to your network gravitate to the top, while those marked spam sink to the bottom.

For now, the two enhancements are available as "opt-in" features, and will will be turned on for all Pages and 10,000+ follower Profiles by default in July.

Since, the features are designed for desktop, that means the people who view the comments on mobile devices "will not be able to reply, and comments will not be algorithmically sorted."