Remarketing with Google Analytics [Video]; SumAll Offer Business Insights Across Datasets

The video below is from the last Wednesday's "Remarketing with Google Analytics" webinar. Google Analytics's Remarketing feature in beta was launched in July this year, and help you reconnect with your site visitors in relevant ways and lets you show ads to website visitors who have shown an interest in your site as they browse […]

The video below is from the last Wednesday's "Remarketing with Google Analytics" webinar. Google Analytics's Remarketing feature in beta was launched in July this year, and help you reconnect with your site visitors in relevant ways and lets you show ads to website visitors who have shown an interest in your site as they browse other sites on the Google Display Network (GDN).

So you can reach the right audience with the right message at the right time.

Remarketing with Google Analytics

The video offer insight into: "Overall benefits of Remarketing with Google Analytics; live demo of the product; Understand how to set this up for your business; and And see some key examples of what's possible," informs Google.

Businesses collect and rely on data that exists in silos across the web - from site analytics to inventory numbers, social media to sales data, there's more important data available today than most are able to aggregate and analyze themselves.

Google is offering SumAll, a connected data platform that enables business operators from companies of all sizes to visualize their mission-critical data through one centralized location. Users of SumAll can extract insights across datasets by combining and analyzing the metrics that matter most to them.

"Put simply, our vision is to democratize information by making it beautiful, affordable and accessible to all. In doing so, the visibility and insights that SumAll brings enables business operators to turn data into dollars," says Catherine Gluckstein, President of SumAll.

SumAll is free and integrates with all major components of the eCommerce ecosystem including payment processors, social platforms, shopping carts, online marketplaces and, of course, Google Analytics.

"It only took us about 6 weeks to complete our integration with Google Analytics, from concept to go live," according to Catherine. "After our customer completes the authentication and authorization process, we ingest their data into SumAll and normalize it to make it available to all SumAll applications across web, mobile and email."

Here is quick look of SumAll: