Yahoo! Advertising Announces New Cost-Per-Lead (CPL) Ad Format for Search Ad; Team Up with AVG on Secure Search

Yahoo! post first delivery of is CEO Marrisa Mayer, this past week introduced new features to its products and serices that include: new Yahoo! Mail now available across the platfomrs and new Flickr on Web, and mobile devices -- has also launched new Cost-Per-Lead digital online ad format on its search results page."(W)e're introducing a […]

Yahoo! post first delivery of is CEO Marrisa Mayer, this past week introduced new features to its products and serices that include: new Yahoo! Mail now available across the platfomrs and new Flickr on Web, and mobile devices -- has also launched new Cost-Per-Lead digital online ad format on its search results page.

"(W)e're introducing a new ad format that makes it easier than ever to capture attention and leads via organic search results," the company blogged.

"Cost-Per-Lead (CPL) for Search Ads lets you add a contact form to your listings--increasing searcher engagement and encouraging users to provide valuable information, like demographics, email addresses, and even their "digits"," explains Yahoo.

And the best part is, you pay only when users complete your form.

Yahoo says, this new ad format yields higer click-through rate, in addtion to enabling advertisers boost their appeal by promoting their brand more prominently on the search page.

Additionally, advrtisers can choose their own "headline and logo," as well "they can deck out ad with up to six individual fields."

Advertisers will also be able to "include custom messaging for their audience in "thank you" text that appears after users complete your form."

Further writing, Yahoo says, "it'll make sure that every match you attract is legit." "(W)e'll verify all submitted user data to ensure you're charged only for valid leads. Please note that pricing will vary according to product or service," Yahoo added.

Below is an example of how this new CPL ad format could work for users:

Yahoo! Cost-Per-Lead Ad Format for Yahoo! Seach Ad

Yahoo! and AGV signed Secure Search partnership dealIn other releated news, Yahoo! and AVG signed a new "Search and Distribution" partnership deal, where Yahoo will now power AVG's secure search to protect users online.

""AVG Secure Search," is now powered by Yahoo!, to protect users from dangerous websites and online threats, via AVG's LinkScanner technology," the company announced.

"Internet users everywhere want to be able to access online content easily without having to worry about security threats," said Shashi Seth , svp of Connections at Yahoo!. "We're committed to providing a rich search experience to AVG users and see this relationship as a strategic way for us to enrich and broaden our search footprint moving forward."