The very first Promoted Tweets debuted back in April 2010, and it remains a great way to reach a relevant audience with your content. Twitter today, announced a number of targeting improvements to Promoted Tweets in search results.
Twitter will now let Promoted Tweets customers match their tweets to Twitter searches via exact match, phrase match, and basic keyword matching.
"Marketers can now select from three different matching options when entering keywords: exact match, phrase match, and basic keyword match," the company stated.
"We've now launched negative keyword targeting if you want to restrict your Promoted Tweets from showing up when users search for certain keywords. For instance, if you sell bacon, you can now keep your campaigns more than six degrees apart from Kevin Bacon by using "Kevin" as a negative keyword," explains Twitter.
Twitter has created a new bulk import tool, which is accessible from the "Import multiple keywords" button, and accepts exported keyword lists from other search advertising platforms or simple cut-and-paste from a document.
Additionally, a new option to automatically match Promoted Tweets in search to relevant and related trending topics is also available now. "If you use this new matching option (which is enabled by default for new campaigns), we use relevance signals about your Promoted Tweets and the Trend itself to help increase your campaign's coverage automatically," the company wrote.
Both the automated matching to trending topics and the new keyword matching options are available worldwide today.