Managing a large product inventory just got easier and more flexible with inventory management in DoubleClick Search (DS) getting new ad template functions and in-UI instruction management.
"DoubleClick Search's inventory management solution with Google Merchant Center integration means search marketers can stay on top of their ever-changing inventory with simple and customizable automated rules and templates," the DS team writes.
Inventory Ad Templates, now with Custom Functions. "Create conditional or relational functions in your ad copy, leveraging fields available in your Google Merchant Center feed. Mix and match Merchant Center fields and functions to create and automate timely and specific ad copy," informs the team.
New functions include:
- "MIN/MAX - populate ad copy with a set of products' minimum or maximum price., e.g. "$299 and under!"
- IF - update ad copy based on Merchant Center fields, e.g. if price is greater than $50, state "free shipping," else state "$2.99 shipping"," added the DS team.
In-UI management of Inventory Rules and Templates. "Create and modify inventory rules and templates directly in the UI, using DS's familiar column-picker to select product matching criteria,":
Preview the matching objects while managing the inventory rule:
Edit or create templates directly in the DS UI, just as you would edit a text ad:
For more information and to learn more about inventory management, check this Help Center article.