Google's Mobile ad team introduces confirmed clicks into all in-app image ad banners on smartphones, in an effort to reduce accidental clicks by prompting the user to confirm that they intended to click on the ad.
"Our team has been analyzing the types of ad formats where accidental clicks are more likely to occur due to ad layout and placement, and are constantly looking at ways that we can combat them. We find that most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you're trying to click or scroll to nearby content. Now if you click on the outer border of the ad, we'll prompt you to verify that you actually meant to click on the ad to learn more," informs Google.
Google fruther writes, "the initial tests showed that confirmed clicks notably improve mobile conversion rates, with a slight decrease in clickthrough rate as accidental clicks are avoided."
By expanding confirmed clicks to in-app image ad banners, "we're now making this improved user experience consistent across the vast majority of the ads that we serve in mobile apps."
Now, in the text ad format, "tapping on the blue arrow button takes you to the advertiser's ad destination, whereas tapping anywhere else in the ad prompts you to confirm your click," google added.