New Built-in Tag Templates for Google Tag Manager

Google Tag Manager that offer the ability to add new tags to a site using a tag template instead of copying-and-pasting code -- now made tagging even easier "with several new built-in tag templates launching today." "Just add a few key details to the template, and Google Tag Manager will automatically generate the correct code," […]

Google Tag Manager that offer the ability to add new tags to a site using a tag template instead of copying-and-pasting code -- now made tagging even easier "with several new built-in tag templates launching today."

"Just add a few key details to the template, and Google Tag Manager will automatically generate the correct code," google said.

"This is just the first wave of supported tags, and you can look forward to many more coming soon. We've teamed up with a variety of companies to provide our first wave of Tag Vendor templates," google added, including: comScore Unified Digital Measurement tag; Turn Conversion Tracking and Data Collection tags; Media6Degrees Universal tag; Bizo Business Data Insight Tag; and Neustar AdAdvisor tag.

If you have specific requests, post it on the Google Tag Manager forum in the Feature Requests section.

Google Tag Manager rolls out new built-in templates

Google just announced that it is adopting many of its systems for protecting desktop ads to do the same for mobile ads. These include "automatically discarding invalid traffic as it occurs, refunding any money from this traffic, and investigating each and every claim to make our systems better," Google added.

"But mobile-specific attributes like touch screens, app usage, and portability require us to adapt our approach to the platform. Our mobile-specific ad formats help minimize unintentional clicks by clearly delineating ads from content. In addition, text-based mobile ads require an additional click if users accidentally click on the edge of an ad."

Google adopts desktop ads system to protect mobile ad network

Google further write, "that refreshing in-app ads too quickly leads to a poor user experience and lower advertiser value. That's why we've recently increased AdMob's minimum refresh rate to 30 seconds. We've seen this increase publishers' fill rates dramatically, and improve traffic quality on the refreshed ads by 26%."

And, that "our team constantly monitors and re-evaluates how we detect invalid activity. We've updated our detection algorithms to keep up with the steady stream of new mobile devices and implementations, improving the quality of mobile ad traffic by over 12% since 2011. We've also disabled thousands of non-compliant mobile publishers in 2012 and returned millions of dollars, including Google's share, to affected advertisers," google added.

The AdMob Ads SDK also provides a safe environment for ads within mobile apps.

In another blog post, Google shared how AdWords experts are using Google Analytics data, that is available to all since October, as the company made it possible to import and view Analytics data in AdWords.

Here are the Analytics metrics that you now see inside AdWords:

"Bounce Rate a measure of how many of your visitors look at just one page of your site, then leave without going anywhere else. If you're expecting your AdWords visitors to come to two or more pages for a visit, a high bounce rate is a sign of a problem. It's like a customer opening the door to your store, walking in, then walking right back out again. You've got to look at why people are "bouncing." There can be several reasons (sometimes more than one at the same time). Your site may be too slow to load and needs slimming down, or it may be that your site isn't what the visitor expects, which might indicate you need to look at your ad copy or keywords to ensure you're capturing the right audience.

Pages Per Visit and Average Visit Duration are ways of looking at this visitor engagement, helping you gauge how effective your site is in supporting the AdWords campaign. You can think of Pages Per Visit like our store visitor looking round lots of shelves and walking into several sections of the store, while the Visit Duration is obviously how long they spend in the shop.

Anything advertisers should watch out for? While it may seem clear that you want Pages Per Visit and Average Visit Duration to be as high as possible, bear in mind that they could also be high if the visitor can't find what they're looking for, or if the visitor finds your site hard to use. Equally, a site that's very quick and easy to use may have quite low figures here without indicating any kind of problem. Like most things AdWords, you can't really take one metric in isolation," posted Jon Gritton, a top contributor in the AdWords Community.