AdSense "Invalid Activity" Fix on the Way; Run Landing Page Tests in DoubleClick Search (DS)

Working on the feedback, "publishers finding their accounts suspended or even disabled for "invalid activity" without a clear understanding of why or how to fix it"--Google just announced of making changes to its system to fix the issue.In addition, the company revealed that last year, it "has shared $6.5 billion with AdSense publishers.""While the vast […]

Working on the feedback, "publishers finding their accounts suspended or even disabled for "invalid activity" without a clear understanding of why or how to fix it"--Google just announced of making changes to its system to fix the issue.

In addition, the company revealed that last year, it "has shared $6.5 billion with AdSense publishers."

"While the vast majority of publishers who sign up for AdSense do so in good faith, unfortunately there are some bad actors out there. We use tools to keep bad sites and bad traffic out of our network. But sometimes these tools result in good publishers who become a source of invalid activity having their accounts disabled without much recourse. We're making some changes we think will help fix this," informs Google in a blog post.

Changes include:

  • "We are considering tenure more actively when responding to detected invalid activity. For example, "some trusted publishers will now have their accounts suspended instead of terminated, and over time we hope to work directly with more publishers to resolve invalid traffic issues without needing to disable the account at all. (As always, we'll continue to credit advertisers for any invalid activity.)," google explains.
  • New publishers tools to submit more informative appeals via a new form to help resolve issues more quickly.
  • Providing more details on invalid activity's causes. "If we've detected a violation of our policies you'll receive an email and a notification to your account with further information and instructions," google said. And you can read all about the causes of invalid activity at Ad Traffic Quality Resource Center.
  • Publishers can review the do's and don'ts of ad traffic in the expanded AdSense Academy," informs Google.

In addition, Google is also kicking off a new video series explaining its policies to help publisher make sure working with them. The video below offer an insight on "invalid traffic":

Google blogged that DoubleClick Search (DS) now gives the ability to run landing page tests to compare different landing pages for ads. With this feature, "you can split traffic between several landing pages and then compare the results to help choose the landing page that delivers the best results," informs Google.

"This feature now gives you another tool to optimize your accounts and then provides detailed reports to help you gauge impact. After making changes to keyword-level landing pages based on these insights, you can use DS reports to calculate the exact impact your landing page optimizations have made, even months after the tests have been run," google added.

With landing page testing in DS, you can:

  • "Split your search ad traffic among multiple landing pages
  • Run landing page tests at the keyword and/or ad group level
  • Perform custom traffic splits. For example, you could split traffic between three landing pages: 20% to one, 30% to another, and 50% to a third
  • See a history of all tests that have been completed," google adds.

You can then view the results in the Landing page tests section of your account. And, check this Help Center for more information.

Landing page testing with DoubleClick Search (DS)