More Consistent Text Ads on Google Display Network; Demographic Targeting in Ad Groups; New DFP Features for Desktop & Mobile Ad Campaigns

Google is rolling out enhanced look and feel of text ads in the Google Display Network, As consumers and advertisers use screens interchangeably, and distinctions between devices fade. The new text ad, comes with a new clickable arrow icon, as well as optimizations to font size, spacing and text layout."These changes will happen automatically for […]

Google is rolling out enhanced look and feel of text ads in the Google Display Network,

As consumers and advertisers use screens interchangeably, and distinctions between devices fade. The new text ad, comes with a new clickable arrow icon, as well as optimizations to font size, spacing and text layout.

"These changes will happen automatically for most text ads on your pages, and the color of the arrow icon will be based on the color palette you've selected for your ad units. For instance, if the background of your ad units is white, the icon will be grey; for other background colors, the icons will be a different shade of the background color," google explains.

Google also notes, that "publishers are advised to refrain from mimicking these arrows or placing similar images around their ad units."

Below are example of this new text ad format in the 200x200 and 300x250 ad unit sizes:

Enhancing text ads on the Google Display Network

Demographic targeting in Ad Groups is now available. "AdWords allows you to target your ad groups to people of specific ages and genders on Google's Display Network. Version v201209 of the AdWords API adds support for this feature," google stated.

"To enable demographic targeting in an AdGroup, add a Gender or AgeRange criterion using the AdGroupCriterionService. You can target a criterion by adding a iddableAdGroupCriterion, and exclude one using NegativeAdGroupCriterion. You can use the bid property of BiddableAdGroupCriterion to set a bid for a specific gender or age range," google added.

Google also announced new features to its DoubleClick for Publishers (DFP) platform, now "enabling publishers to serve their display, mobile, and video campaigns all from a single platform."

"The new features will make it even easier for publishers to run campaigns using the same features and workflows on desktop AND mobile," google said include:

  • "Internal redirects to DoubleClick for Advertisers campaign from DFP, "reducing impression loss, improving ad load times and minimizing the administrative overhead of reconciliation," informs DFP team.
  • Custom creatives for delivering bespoke creatives developed in-house or provided by advertisers.
  • Data transfer now let you include mobile impressions with mobile targeting information.
  • Features designed to make mobile experience better for publishers and users:
    • Latitude and longitude geo-targeting data can now be provided to DFP to improve the precision of geo-targeting.
    • Device category targeting and reporting let you target and report on whole categories of devices at once: feature phones, smartphones, tablets.
    • Video interstitials for Android as well as iOS lets you deliver a fullscreen video ad into your mobile applications.
    • Auto-close option for video interstitials: video interstitial creative type now includes the option to auto-close the interstitial after the video has completed," the DFP team blogged.

Update 12/05: Google just announced that going forward, it is going to only support the 4 most recent versions of the Java DART API.

"With a release cycle of approximately 3 months, this translates into one required update per year," Google said.

Java DART API Releases Version 14.2 now available -- has no changes pertinent to DFA developers and "no one needs to migrate to a newer version of the Java DART API at this time," google stated.

However, it's strongly recommend that dev migrate from the Java DART API to the DFA Reporting API, at the earliest convenience.

DFA API v1.18 sunset is now pushed back until after the holiday season. "You should still migrate to v1.19 as soon as possible in order to future-proof yourself, but no immediate action is required at this time," google adds.

A new Digital Creativity Guidebook, launched today lets you play with Google's products whilst learning more about the creative opportunities of digital.

"It highlights great campaigns from the Creative Sandbox Gallery to show what YouTube, mobile, Maps, search, and social can add to your creative palette."

Start flipping on www.creativesandbox.com/guidebook.

Google Digital Creativity Guidebook