To make it easier for publishers to keep track of important account notifications from within the Google Affiliate Network interface, Google launched a new "Notifications" system.
Clicking the Notifications tab, "you'll see a basic summary and detailed view for each communication. You can search across notifications and advertisers so you can more easily review and act on affiliate-specific notifications while you're working in your account," informs Google.
If you're a publisher, starting today "you'll receive a notification whenever an advertiser makes a change to their account that impacts your relationship or commissions," Google said.
For example, "if an advertiser invites you to join their program, this invitation will appear in your notifications, explains Google. Other examples of the notifications you'll receive include "Commission rate changes or updates to Advertiser Specific Terms."
In addition, you'll also receive a notification when an advertiser makes a decision on your application to their program.
From the Publisher Home, "you'll see a notification alert in the upper right corner of the interface that displays the number of pending messages. When you click on the alert, you can see more information along with a link to see all notifications," google added.
Back in September, Google launched Multi-Channel Funnels with Attribution modeling for DoubleClick for Advertisers (DFA), "a powerful tool built into DFA which allows to create and apply custom attribution models within the UI and in real-time."
"Attribution modeling is just one area where clients will benefit from a single view of the customer via the unified platform, DoubleClick Digital Marketing. To help advertisers, the DFA team put together this short video to highlight how you can use attribution modeling to optimize your campaigns today.
Attribution is already available for all the data in your DFA campaigns.
To learn more about what you can do with attribution in DFA, check these Help Center articles (sign-in required).
Google also announced of sunsetting AdWords API Sandbox, and replacing it with the new AdWords API Test Accounts.
"The AdWords API Sandbox is now deprecated and will be sunset on Dec 15, 2012. We strongly encourage all developers to obtain a test account to continue testing," google stated.
"If you already have an AdWords API developer token, or have recently applied for one, you can obtain a test account, and start testing on the production system. And, developers who don't have a developer token yet, can apply for a token first." google said. You don't need to wait for your developer token to be approved before using it with a test account.
You can find more details about how to get a test account on the AdWords API Developers site.
AdWords API Test Accounts
- "Calls made using a test account will be free, so you can develop and debug your applications without spending API units.
- There will be identical error handling for test and production accounts and hence less time spent troubleshooting bugs or working around differences between the two systems.
- Test account campaign data has no effect on live campaigns, so you can test campaign management without affecting live campaign data and without serving ads to users.
- Test accounts do require a developer token. However, an approved token is not a prerequisite to using a test account. So if you are a new developer, you can start experimenting with the AdWords API even while your token is being reviewed,"" informs Google.