AdWords Business Credit Expands in the US; Location Targeting & Extensions Now in More Countries

AdWords Business Credit, opened last July in the pilot mode, to over 1,400 small and medium sized businesses in the US --starting today, availabile to more advertisers in the country.For those new, "AdWords Business Credit, is a credit card specifically for AdWords and it helps businesses pay for their advertising campaigns, keeps closer track of […]

AdWords Business Credit, opened last July in the pilot mode, to over 1,400 small and medium sized businesses in the US --starting today, availabile to more advertisers in the country.

For those new, "AdWords Business Credit, is a credit card specifically for AdWords and it helps businesses pay for their advertising campaigns, keeps closer track of their spending, and most of all, frees up some 'extra credit' so they can invest in their businesses even further."

Here are some details about the card:

  • "In the US, AdWords Business Credit will offer an APR as low as 8.99%*, the same rate as in the pilot.
  • Ample credit limit for AdWords advertising purchases and no annual fees
  • We're teaming up with Comenity Capital Bank in the US, who issues the card," informs Google.

AdWords Business Credit was also launched in the UK earlier this month, and Google says, they're looking forward to expand this program beyond the U.S.

Google also announced a few improvements to AdWords location targeting and location extensions and making them available in more countries to help business "get local" for the holidays as well.

Here's a full list of location targets available globally.

"Location targeting shows your ads to customers in specific geographic areas you want to reach, while location extensions dynamically attach your business address and phone number to your ads."

Here's what's new?

Airport targeting enable businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports around the world via AdWords.

With airport targeting, "you can offer relevant, last-minute travel and entertainment opportunities, promote your mobile application to airport travelers, amplify interest in your in-airport campaigns, build your brands with mobile display ads, and much more. Plus, you can easily review the performance of these campaigns using geographic performance reports," google explains.

AdWords Local adds airport targeting

Location extensions can now be shown alongside one-line sitelinks in text ads (on desktop and laptop computers) and will continue to show with two-line and three-line sitelinks. "If you have a multi-channel business, consider using location extensions in addition to sitelinks to help you highlight specific areas of your business."

Better location matching for customers. Location extensions can now be shown to people who are located nearby, but who aren't within your business's postal code -- so you also can attract customers who are willing to travel longer distances to visit your business.

In addtion, Location extensions on desktop and laptop computers will now appear with a larger, more engaging map panel that "will replace the current expandable map."

"When the location extension address is clicked, this new map panel appears to the right of the top search results," google wrote.

AdWords Location extensions and sitelinks show together

Online conversion reporting for Location Extensions. To help those using AdWords conversion tracking, Google now included "online conversion data within ad extensions reports to help analyze the overall impact of location extensions on online conversions and measure online conversions per location more effectively."

Finally, location extensions are now also available in Argentina, Bulgaria, Romania, Russia, UAE, and Vietnam.

And, the geo-targeting options is expanded to the following countries: "counties in the United Kingdom, departments in France, and cities in Argentina, Russia, and United Arab Emirates," google added.

Check out the help center for step-by-step instructions on setting up location extensions and location targeting.

AdWords Local extension adds larger, more useful maps